Smart Search for
Mobile Shopping
Smart Search for
Mobile Shopping
Smart Search for Mobile Shopping
Smart Search for
Mobile Shopping
Supporting searchers and browsers through design for high conversion
Supporting searchers and browsers through design for high conversion
COMPANY
COMPANY
Timeline
Timeline
Q1 2023
Q1 2023
platform
platform
Mobile App
Mobile App
role: IN MOBILE SQUAD
role: IN MOBILE SQUAD
Lead Designer /
Research, Design, Testing
Lead Designer /
Research, Design, Testing
problem
The mobile app's search lacked smart suggestions, requiring exact spelling for keyword search which reduced convenience. It lacked visual recommendations for search results and lacked personalization for past searches.
The mobile app's search lacked smart suggestions, requiring exact spelling for keyword search which reduced convenience. It lacked visual recommendations for search results and lacked personalization for past searches.
Solution
I designed a search page that is easy to scan for casual browsers. Additionally, I created a smart search module for keyword searchers supporting recent history and personal search keywords for quicker results.
I designed a search page that is easy to scan for casual browsers. Additionally, I created a smart search module for keyword searchers supporting recent history and personal search keywords for quicker results.
impact
13%
13%
13%
Increased in Click-Through Rate for the percentage of users who click on a search result
Increased in Click-Through Rate for the percentage of users who click on a search result
17.4%
17.4%
17.4%
Increase in Total Volume of Revenue from Search on the Following Month of Implementation
Increase in Total Volume of Revenue from Search on the Following Month of Implementation
4.8
4.8
4.8
Star Rating on App Store
Star Rating on App Store
Browse-friendly scanability
Browse-friendly scanability
I prioritized easy scanability in my design for the brands and category section of this page, supporting users who prefer browsing to discover what to buy when they are uncertain about their preferences.
I prioritized easy scanability in my design for the brands and category section of this page, supporting users who prefer browsing to discover what to buy when they are uncertain about their preferences.
Smart search
Smart search
Showing search suggestions helps users determine input for the search field, while image previews in auto-suggestions boost conversion rates.
Showing search suggestions helps users determine input for the search field, while image previews in auto-suggestions boost conversion rates.
Easy browsing & Filtering
Easy browsing & Filtering
With four brands, the filtering feature was vital, but it consumed significant space. To optimize screen use, I designed an interaction maximizing available real estate during browsing.
With four brands, the filtering feature was vital, but it consumed significant space. To optimize screen use, I designed an interaction maximizing available real estate during browsing.
dive deeper
Case Study
Case Study
Case Study
Case Study
I conducted an extensive research on how users scan information and quickly find what they want. Take a closer look.
I conducted an extensive research on how users scan information and quickly find what they want. Take a closer look.
Next Project
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Next Project
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