Personalized Homepage
For Higher Conversion
Personalized Homepage
For Higher Conversion
Personalized Homepage
For Higher Conversion
Personalized Homepage
For Higher Conversion
Designing a welcoming & personalized experience for 2 million VIP members.
Designing a welcoming & personalized experience for 2 million VIP members.
COMPANY
COMPANY
Timeline
Timeline
Q3 2022
Q3 2022
platform
platform
Mobile App
Mobile App
role: IN MOBILE SQUAD
role: IN MOBILE SQUAD
Lead Designer /
Interview, Research, Design
Lead Designer /
Interview, Research, Design
problem
The previous mobile app lacked storytelling, personalized recommendations, and easy navigation for 2M VIP users to find what they were looking for.
The previous mobile app lacked storytelling, personalized recommendations, and easy navigation for 2M VIP users to find what they were looking for.
Solution
I designed a VIP-centric Homepage prioritizing key details like profiles, loyalty status, and location-based features, along with visually intuitive navigation for seamless transitions.
I designed a VIP-centric Homepage prioritizing key details like profiles, loyalty status, and location-based features, along with visually intuitive navigation for seamless transitions.
More personalized,
more engaging
More personalized,
more engaging
Users are greeted with the information that matters most to them - Reward points, member credit and the nearest store location.
Users are greeted with the information that matters most to them - Reward points, member credit and the nearest store location.
Storytelling that converts
Storytelling that converts
The new homepage engages users with compelling stories, seasonal updates, and curated collections for easy purchasing decisions.
The new homepage engages users with compelling stories, seasonal updates, and curated collections for easy purchasing decisions.
Member education & cross platform upselling
Member education & cross platform upselling
Educating users about membership perks, including free access to our Fit App, presented an opportunity for increased retention. Cross-promoting Fabletics products in Fit App's workout videos benefited both apps.
Educating users about membership perks, including free access to our Fit App, presented an opportunity for increased retention. Cross-promoting Fabletics products in Fit App's workout videos benefited both apps.
dive deeper
Case Study
Case Study
Case Study
Case Study
I ran a cross functional requirement gathering meeting with the marketing teams in US and EU for this project. Take a closer look.
I ran a cross functional requirement gathering meeting with the marketing teams in US and EU for this project.
Take a closer look.
Next Project
Next Project
Next Project
Next Project
