Interactive Promo Module
Driving Growth in Checkout
Interactive Promo Module
Driving Growth in Checkout
Interactive Promo Module in Checkout
for Growth
Interactive Promo Module
Driving Growth in Checkout
Designing an experience to drive growth by helping users select promotions during acquisition
Designing an experience to drive growth by helping users select promotions during acquisition
COMPANY
COMPANY
Timeline
Timeline
Q3 2022
Q3 2022
platform
platform
Desktop / Mobile
Desktop / Mobile
role: IN checkout SQUAD
role: IN checkout SQUAD
Designer /
Research, Design, Testing
Designer /
Research, Design, Testing
problem
Leads (non-VIP users) consistently provided feedback about the confusion regarding promotions at checkout. When users added products qualifying for another promotion, our system automatically switched to the new promotion without informing them. This issue caused high call volumes and negative reviews on social media. As a result, our CTO prioritized fixing this problem in two weeks.
Leads (non-VIP users) consistently provided feedback about the confusion regarding promotions at checkout. When users added products qualifying for another promotion, our system automatically switched to the new promotion without informing them. This issue caused high call volumes and negative reviews on social media. As a result, our CTO prioritized fixing this problem in two weeks.
Solution
I designed an interactive promotion module within the checkout process to inform customers of their current introductory offer selection and suggest better promotional combinations for the best price. This resulted in reduced inbound calls to member care and increased overall acquisition.
I designed an interactive promotion module within the checkout process to inform customers of their current introductory offer selection and suggest better promotional combinations for the best price. This resulted in reduced inbound calls to member care and increased overall acquisition.
Intuitive and interactive UI for introductory offers
Intuitive and interactive UI for introductory offers
Users can view introductory offers at checkout and easily understand which offers are combinable by hovering over each promotion.
Users can view introductory offers at checkout and easily understand which offers are combinable by hovering over each promotion.
Confirming the hypothesis through usability testing
Confirming the hypothesis through usability testing
I hired 20 participants on Maze to quickly test their understanding of the promotion from the homepage to checkout. The test successfully confirmed that 100% of participants could complete the task.
I hired 20 participants on Maze to quickly test their understanding of the promotion from the homepage to checkout. The test successfully confirmed that 100% of participants could complete the task.
Sharing insights and recommending opportunities
Sharing insights and recommending opportunities
I initially presented the test results to my squad to share insights from the prototypes and enable informed team decisions. Later, I shared these insights with stakeholders to gain their buy-in and ensure alignment and support for the proposed changes.
I initially presented the test results to my squad to share insights from the prototypes and enable informed team decisions. Later, I shared these insights with stakeholders to gain their buy-in and ensure alignment and support for the proposed changes.
Dive Deeper
Case Study
Case Study
Case Study
Case Study
I conducted an extensive discovery session with our member care team and a usability testing session for the interactive prototype. Take a closer look.
I conducted an extensive discovery session with our member care team and a usability testing session for the interactive prototype.
Take a closer look.
I conducted an extensive discovery session with our member care team and a usability testing session for the interactive prototype. Take a closer look.
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